BritBox audio mnemonic

Working in collaboration with creative company Sibling Rivalry, I created music and sound design for the new BritBox mnemonic. BritBox is the leading streaming service for British television in North America, Australia, and the Nordics. 

Lightly melodic, the mnemonic is designed to leave viewers with a feel-good sensation that matches BritBox’s refined positioning, as well as the shows themselves. The hero mnemonic was developed hand-in-hand with motion principles, so the box device and character framing sync tightly with audio for a cohesive experience – with the box device moving along the wordmark before coming to rest above the “i”. The result is a guiding visual and audio expression that captures the smart, inviting, and humbly refined essence of BritBox.

Sibling Rivalry

Joe Wright, Co-Founder & CCO
Joanna Fillie, Managing Director
Bo Bishop, Head of Strategy
Alexis Ames, Creative Director
Daniel Graf, Senior Producer
Nathan Lackie, Copywriter
George Prah, Design Director 
Emily Davis, Designer 
Cristhian Sabogal, Designer
Dee White, Editor
Luke Baker, Motion Director
Hoon Han, Motion Designer
Kasella Acain, Motion Designer
Cyprian Salon, Motion Designer

BritBox

Diana Pessin Chief Marketing Officer
Abby Elkin VP, Brand and Creative
John Durgee CD, Video
Harrison Seidel Marketing Coordinator
Jo Beck Brand Strategist
Beth Newman Art Director
Colton Fordyce Sr. Video Editor & Motion Designer

Steambox

Reed Harvey, Audio Mastering